{"id":1017,"date":"2020-12-05T20:37:29","date_gmt":"2020-12-05T19:37:29","guid":{"rendered":"https:\/\/aro.bjoernwieland.com\/?p=1017"},"modified":"2020-12-12T13:06:51","modified_gmt":"2020-12-12T12:06:51","slug":"von-der-idee-zum-produkt","status":"publish","type":"post","link":"https:\/\/aro.bjoernwieland.com\/en\/von-der-idee-zum-produkt\/","title":{"rendered":"From the idea to the product"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1017\" class=\"elementor elementor-1017\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f80695c elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f80695c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-485bc39a\" data-id=\"485bc39a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36156fca elementor-widget elementor-widget-heading\" data-id=\"36156fca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">This is just a case study and not a real product!<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36d2710a\" data-id=\"36d2710a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e2cc448 elementor-widget elementor-widget-heading\" data-id=\"1e2cc448\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00a9 Bj\u00f6rn Wieland | 2021<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section 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width=\"1783\" height=\"671\" src=\"https:\/\/aro.bjoernwieland.com\/wp-content\/uploads\/2020\/12\/aro-von-der-idee-zum-produkt.jpg\" class=\"attachment-full size-full wp-image-1018\" alt=\"Von der Idee zum Produkt\" loading=\"lazy\" srcset=\"https:\/\/aro.bjoernwieland.com\/wp-content\/uploads\/2020\/12\/aro-von-der-idee-zum-produkt.jpg 1783w, https:\/\/aro.bjoernwieland.com\/wp-content\/uploads\/2020\/12\/aro-von-der-idee-zum-produkt-300x113.jpg 300w, https:\/\/aro.bjoernwieland.com\/wp-content\/uploads\/2020\/12\/aro-von-der-idee-zum-produkt-1024x385.jpg 1024w, https:\/\/aro.bjoernwieland.com\/wp-content\/uploads\/2020\/12\/aro-von-der-idee-zum-produkt-768x289.jpg 768w, https:\/\/aro.bjoernwieland.com\/wp-content\/uploads\/2020\/12\/aro-von-der-idee-zum-produkt-1536x578.jpg 1536w, https:\/\/aro.bjoernwieland.com\/wp-content\/uploads\/2020\/12\/aro-von-der-idee-zum-produkt-16x6.jpg 16w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5238317 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5238317\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e0c3aa\" data-id=\"2e0c3aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae6f709 elementor-widget elementor-widget-post-info\" data-id=\"ae6f709\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-047f25a elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/aro.bjoernwieland.com\/en\/author\/bjoern\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tbjoern\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-671ab59 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/aro.bjoernwieland.com\/en\/2020\/12\/05\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tDecember 5, 2020\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f035832 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t8:37 pm\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d189ef5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d189ef5\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">From the idea to the product<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c10ba5e elementor-widget elementor-widget-spacer\" data-id=\"c10ba5e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f8b0bf4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f8b0bf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fed14cb\" data-id=\"fed14cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-110069d elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"110069d\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\tWhere did the idea for AR Optimize come from? What was the initiator? This post gives you an insight into how it was created.\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60ba352 elementor-widget elementor-widget-text-editor\" data-id=\"60ba352\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Ich erwische mich oft dabei, wie ich am Arbeitsplatz trotz eines Ultra-Wide Monitors mit dem zweidimensionalen Platz nicht auskomme. Dabei geht es mir vor allem darum, m\u00f6glichst viele Informationen schnell und barrierefrei abrufen zu k\u00f6nnen, ohne Programmfenster minimieren, verschieben oder schlie\u00dfen zu m\u00fcssen.<\/p>\n<h3><span style=\"color: #999999;\"><strong>Von der Virtual Reality zur Augmented Reality<\/strong><\/span><\/h3>\n<p>Durch die H\u00e4ufige Arbeit mit einer VR-Brille ist mir immer mehr bewusst geworden, wie praktisch und intuitiv gearbeitet werden kann, wenn \u2013 wie im \u201eechten\u201c Leben \u2013 alle Dimensionen zur Verf\u00fcgung stehen! Der Nachteil an der Arbeit in der virtuellen Realit\u00e4t ist jedoch, dass man nur noch wenig vom \u201erealen\u201c Umfeld mitbekommen.<\/p>\n<h3><strong><span style=\"color: #999999;\">Erste Versuche<\/span><\/strong><\/h3>\n<p><span style=\"color: var( --e-global-color-a770340 ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: var( --e-global-color-4038481 );\">Bereits 2017 versuchte ich erste UI-Konzepte im virtuellen Raum zu entwickeln, mit der Intention, durch die bessere (virtuelle) Raumnutzung schneller und effizienter zu arbeiten. Ich scheiterte kl\u00e4glich und gab nach vier bis f\u00fcnf Versuchen auf. Warum? Durch die fehlende Wahrnehmung eines sich vor mir befindlichen Bildschirms in der realen Welt fehlte mir der Bezug zu Gr\u00f6\u00dfenverh\u00e4ltnissen &amp; Proportionen von zweidimensionalen User-Interface (z.B. Webapplikationen). Auch das Erstellen der UI-Komponenten war kompliziert, da ich keine Maus und Tastatur zur Verf\u00fcgung hatte. Die Navigation durch das VR-UI klappte gut und intuitiv, das Arbeiten im virtuellen F\u00dcR den zweidimensionalen Raum jedoch nicht. Ich recherchierte nach AR-L\u00f6sungen und musste feststellen, dass sich kein Produkt wirklich durchgesetzt hatte. Der VR-Markt war durch Oculus und HTC gut bedient, bezahlbare Augmented-Reality Glasses f\u00fcr den B\u00fcroalltag gab es jedoch nicht.<\/span><\/p><p>Weiter wirkten bis zu diesem Zeitpunkt alle Prototypen und Industriel\u00f6sungen wie aus einem Science Fiction Film importiert und erschienen meist klobig und weniger elegant (nat\u00fcrlich war das auch nicht der Ansatz der Hersteller). Mir wurde jedoch klar: Sollte es ein Massentaugliches Produkt f\u00fcr den B\u00fcroalltag geben, w\u00fcrden Aussehen und Tragekomfort definitiv eine Rolle spielen.<\/p>\n<p>\u00dcber die darauffolgenden Monate verfestigte sich immer mehr der Gedanke zu einem neuen Produkt. Eigentlich wartete ich nur darauf, dass Unternehmen wie Apple, Google oder North eine passendes Produkt auf den Markt bringen.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-47b80a8\" data-id=\"47b80a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ed3b1d elementor-widget elementor-widget-image\" data-id=\"5ed3b1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"600\" height=\"727\" src=\"https:\/\/aro.bjoernwieland.com\/wp-content\/uploads\/2020\/12\/02-aro-me.jpeg\" class=\"attachment-full size-full wp-image-1116\" alt=\"Bj\u00f6rn Wieland mit Oculus Rift\" loading=\"lazy\" srcset=\"https:\/\/aro.bjoernwieland.com\/wp-content\/uploads\/2020\/12\/02-aro-me.jpeg 600w, https:\/\/aro.bjoernwieland.com\/wp-content\/uploads\/2020\/12\/02-aro-me-248x300.jpeg 248w, https:\/\/aro.bjoernwieland.com\/wp-content\/uploads\/2020\/12\/02-aro-me-10x12.jpeg 10w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e3f9a elementor-widget elementor-widget-button\" data-id=\"11e3f9a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/en\/news\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Zur\u00fcck<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62bddda elementor-widget elementor-widget-spacer\" data-id=\"62bddda\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Where did the idea for AR Optimize come from? What was the initiator? This post gives you an insight into how it was created.<\/p>","protected":false},"author":1,"featured_media":1018,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,13,15],"tags":[9,17,16,18],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AR Optimize Beitrag: Von der Idee zum Produkt<\/title>\n<meta name=\"description\" content=\"Woher kommt die Idee zu AR Optimize? Was war der Initiator? 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Was war der Initiator? 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